About the Author

Diana Shepherd, CDFA®

Diana Shepherd has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Content Director for Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. The Co-Founder of Divorce Magazine and Divorce Marketing Group, Diana is an award-winning editor, published author, and a nationally recognized expert on divorce, remarriage, finance, and stepfamily issues. She has written hundreds of articles geared towards both family law professionals and divorcing people, and she has both performed and taught on-page SEO for 20+ years. Diana spent eight years as the Marketing Director for the Institute for Divorce Financial Analysts® (IDFA®), and she has been a Certified Divorce Financial Analyst® since 2006. While at IDFA, she wrote, designed, and published The IDFA Marketing Guide, and she also created seminars for CDFA professionals to present to family lawyers (approved for CLE), as well as to separated and divorcing individuals. She has represented both DMG and IDFA at industry conferences and events across North America, and she has given marketing as well as divorce financial seminars at many of those conferences.

2 Comments

  1. 1
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    Mark Chinn

    I have been “value pricing” since 2005. I use it in all cases, whether hotly contested or not. The key is to analyze your practice and your cases to carefully assess fair pricing. I began this process after listening to an ABA Law Practice Management seminar on the subject, which led me to the writings of Ron Baker. I have read all of Baker’s books and am a member of his value pricing organization, The Verasage Insititute. I would welcome a dialogue with you on this topic.
    Mark Chinn, Jackson, MS

    Reply
    1. 1.1
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      Scott Clasen

      Mark, you can contact me at scott.clasen@timesolv.com and we can set up a time to talk. Thanks!

      Reply

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