In this Issue of Family Lawyer Magazine:
In 1969, Dr. Laurence J. Peter and Raymond Hull published a book entitled The Peter Principle: Why Things Always Go Wrong. “The Peter Principle” the eponymous law coined by Dr. Peter, is a management concept suggesting that employees in a hierarchical company tend to rise to their “level of incompetence” after being promoted enough times.
As a skilled, knowledgeable, hard-working family lawyer, you may have risen through the ranks from associate to partner – or you may even have gone on to found your own law firm.
Unfortunately, your skills and experience as a successful lawyer are unlikely to help you deal with new technology, billing, and marketing to attract new clients. Hence the Peter Principle: you may now have to spend less time practicing family law and more time managing your practice – a task that your successful legal career might not have prepared you for.
This can be a big problem for small firms and solo practitioners, who may lack the client relations, management, and marketing skills and support to build or maintain a thriving law practice. If that describes your firm, then take a look at:
- Video Marketing Your Family Law Firm (page 6)
- Best Practices for Family Lawyers (page 10)
- Podcasts: the Perfect Practice Promotion Tool (page 18)
- How a Time and Billing Software Can Increase Your Billable Time (page 20)
- Does Your Family Law Firm Have a Cybersecurity Strategy? (page 22)
- The Legal Consumer Has Changed – Are You Keeping Up? (page 28)
- CRM: Energizing Your Law Firm’s Marketing Strategy (page 49)
If you are a practice management savant, you will find plenty of other interesting articles in this issue – from courtroom strategies to legal and financial issues to life outside the office. Speakers from the May 2019 AAML/BVR National Divorce Conference offer reasons to bring your financial expert to mediation (page 32), tips on how to cross-examine an expert witness who has used the transactions method to value a business (page 34), and six key takeaways on the Tax Cuts & Jobs Act and alimony
Since the practice of law is innately stressful, this issue also offers two articles to help you care for your physical and mental health: “Take a Trip to Texas” (page 40) and “7 Meditation Techniques to Increase Productivity & Reduce Stress” (page 42).
For resources and referrals, go to familylawyermagazine.com/professional-listings.
While you’re here, we invite you to browse through more than a thousand articles and sign up to receive our monthly eNewsletter. If you are interested in contributing content to us, please email Editors@FamilyLawyerMagazine.com.
To advertise in future issues of Family Lawyer Magazine, please contact Dan Couvrette at 866.803.6667 x 124 or via email at DanC@DivorceMarketingGroup.com.
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About the Publisher: Divorce Marketing Group
Family Lawyer Magazine is published by Divorce Marketing Group, the only marketing agency dedicated to helping family lawyers and other divorce professionals raise their profiles among their peers as well as the general public, and showcase their expertise and services to potential clients and referral sources. Our clients trust their marketing to us so that they can focus on their practices.
We offer one-stop marketing services to our clients, including: