These inbound marketing tips can help you to stand out from your competition, drive traffic to your website, and convert visitors into clients.
By Ashley Lipman, Content Marketing Specialist
Being a family lawyer means you need to be continuously looking for new clients for your practice, which can be challenging in the digital age. You have a lot of competition, and standing out above them isn’t always a walk in the park. A lot goes into generating new clients and establishing yourself as an authority in your field, but few things are as important as inbound marketing.
While this attorney Seach Engine Optimization (SEO) guide can help you learn about SEO, there is a lot more to inbound marketing than that. There are several other ways to attract people to your website and entice them to become clients, and we’re going to go over a few of them in this article.
Top Inbound Marketing Tips for Family Lawyers
Inbound marketing attracts your best prospects to your website (like a magnet attracts metal) while outbound marketing pushes messages to a broad audience who may or may not be interested in your services (think TV, radio, internet ads, etc.). Inbound marketing lets you reach your target market: people who are actively looking for answers to their divorce-related questions. Once they reach your website, those people should find help, resources, and guidance directly related to divorce.
1. Make Your Specialization Known
The first tip is to be very clear with your specialization. For example, if you are a family law specialist, you want to get that information out and ensure everyone knows it. You want to do all you can to establish yourself as a leader or authority in your field.
If you are too general, you will find it hard to stand out above the dozens, hundreds, or thousands of other family lawattorneys in your city. If an attorney tries to do too much, it can dilute their expertise and experience, which could hurt them as many clients are looking for someone with a specific specialization.
2. Have an Enticing Website
No matter what kind of business or industry you are in, a quality website is crucial. It is often where people will visit to learn more about you and what you have to offer. Your site should show off the services you offer, your education/experience, explain a little about yourself and provide all necessary contact information.
The site should also feature some helpful and valuable content. These pages are often what will rank high on search engines and can generate a lot of traffic, which may turn into new clients. If you can provide value to clients before they even pay for it, they are more willing to go with you as their attorney.
In addition to having all of this information, you want to ensure your site also functions well. Pages should be easy to navigate, reading your content should be simple and the site should be visually appealing. Even the load speed of your site is crucial, so you want to ensure you offer the best possible experience with your site.
3. Be Active on Social Media
While many people use social media for their news or to communicate with others, it can also be a wonderful marketing tool. With social media being home to billions of people, it can help you as an attorney in a number of different ways.
It can increase the awareness of your brand, expand the reach of your site content or your services, build new relationships with partners or clients, and even help your website SEO.
As a result, attorneys looking to bring in more clients and get more authority in their space should be active on social media. Of course, be sure not to only advertise your services but also to engage with your followers.
4. Use Reviews and Testimonials to Build Social Proof
Few things are as important as reviews and testimonials when it comes to getting people to check you out. If people see that others have had favorable experiences with your firm, they are more likely to become a client themselves. Many of us trust reviews and they make a company or individual much more trustworthy and legitimate.
For example, let’s say you are a family lawyer who has several testimonials from happy families that you helped with the adoption process. This will help prospective adoptive parents feel comfortable and confident in your abilities, as you have helped others in the past.
Testimonials and reviews should not only be shared on your website but also on social media. Don’t be afraid to ask your clients for a review – and the time to ask is when they are particularly happy with something you have done for them. Make it easy for them to leave you a review – your family law clients are stressed out and busy, so don’t place any hurdles between them and a glowing testimonial (remember to KISS: Keep It Simple Stupid!).
Try some or all of these inbound marketing tips to help drive the right kind of traffic to your website, and then convert your visitors into the right kind of clients for your law firm.
Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart: all things digital. Since her first high school award in Creative Writing, she enjoys delivering great content through various niches touching the digital sphere. www.altitudebranding.com
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