About the Author

Diana Shepherd, CDFA®

Diana Shepherd has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Content Director for Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. The Co-Founder of Divorce Magazine and Divorce Marketing Group, Diana is an award-winning editor, published author, and a nationally recognized expert on divorce, remarriage, finance, and stepfamily issues. She has written hundreds of articles geared towards both family law professionals and divorcing people, and she has both performed and taught on-page SEO for 20+ years. Diana spent eight years as the Marketing Director for the Institute for Divorce Financial Analysts® (IDFA®), and she has been a Certified Divorce Financial Analyst® since 2006. While at IDFA, she wrote, designed, and published The IDFA Marketing Guide, and she also created seminars for CDFA professionals to present to family lawyers (approved for CLE), as well as to separated and divorcing individuals. She has represented both DMG and IDFA at industry conferences and events across North America, and she has given marketing as well as divorce financial seminars at many of those conferences.

2 Comments

  1. 1

    Timothy J. Conlon, Esq.

    Your article highlights the need for individuals owning closely-held or family businesses to have not only a expert business valuator, but a valuator who specializes in divorce. Fair market value is not a good valuation strategy for most family businesses as it assumes an arms-length transaction with a willing buyer and seller, which is not the case in divorce. It is extremely important the valuation be performed correctly from the outset, as once the dissolution is final, it will be difficult or impossible to reopen the issue later if the asset was undervalued.

    Reply
  2. 2

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    Reply

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