About the Author

Diana Shepherd

Diana Shepherd (CDFA®) has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group’s Content Director, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. An award-winning editor, published author, and a nationally-recognized expert on divorce, remarriage, finance, and stepfamily issues, she is a frequent lecturer on the topics of divorce, finance, and marketing – both to local groups and national organizations. She has also been a Certified Divorce Financial Analyst® since 2006.

One Comment

  1. 1

    D. Pavlova

    Each of these threats to the practice of family law have a very simple solution — if you can’t beat ’em, join ’em. Instead of attorney’s seeing their incomes drop, they should harness tools and techniques to better their abilities as lawyers and lessen their workload. Maybe the internet doesn’t have to be your biggest competitor, but your biggest ally. There are many online tools and methods that can help you reach clients and make your job easier. Perhaps the method of offering legal representation needs to change — innovation is important. We shouldn’t shy away from it, but embrace it. Hopefully our local Bar Associations will be able to offer more creative solutions as the landscape of our target market changes.

    A “divorce app” is possibly the most brilliant idea to help promote the laws and need for family lawyers — I’m surprised no firm has completely taken on providing such a service. In the end, it doesn’t matter. Family law will always be a necessary service, it’s just a matter of capturing the market in new ways.


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