About the Author

Diana Shepherd, CDFA®

Diana Shepherd has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Content Director for Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. The Co-Founder of Divorce Magazine and Divorce Marketing Group, Diana is an award-winning editor, published author, and a nationally recognized expert on divorce, remarriage, finance, and stepfamily issues. She has written hundreds of articles geared towards both family law professionals and divorcing people, and she has both performed and taught on-page SEO for 20+ years. Diana spent eight years as the Marketing Director for the Institute for Divorce Financial Analysts® (IDFA®), and she has been a Certified Divorce Financial Analyst® since 2006. While at IDFA, she wrote, designed, and published The IDFA Marketing Guide, and she also created seminars for CDFA professionals to present to family lawyers (approved for CLE), as well as to separated and divorcing individuals. She has represented both DMG and IDFA at industry conferences and events across North America, and she has given marketing as well as divorce financial seminars at many of those conferences.

One Comment

  1. 1

    D. Pavlova

    Each of these threats to the practice of family law have a very simple solution — if you can’t beat ’em, join ’em. Instead of attorney’s seeing their incomes drop, they should harness tools and techniques to better their abilities as lawyers and lessen their workload. Maybe the internet doesn’t have to be your biggest competitor, but your biggest ally. There are many online tools and methods that can help you reach clients and make your job easier. Perhaps the method of offering legal representation needs to change — innovation is important. We shouldn’t shy away from it, but embrace it. Hopefully our local Bar Associations will be able to offer more creative solutions as the landscape of our target market changes.

    A “divorce app” is possibly the most brilliant idea to help promote the laws and need for family lawyers — I’m surprised no firm has completely taken on providing such a service. In the end, it doesn’t matter. Family law will always be a necessary service, it’s just a matter of capturing the market in new ways.

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