About the Author

Diana Shepherd, CDFA®

Diana Shepherd has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Content Director for Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. The Co-Founder of Divorce Magazine and Divorce Marketing Group, Diana is an award-winning editor, published author, and a nationally recognized expert on divorce, remarriage, finance, and stepfamily issues. She has written hundreds of articles geared towards both family law professionals and divorcing people, and she has both performed and taught on-page SEO for 20+ years. Diana spent eight years as the Marketing Director for the Institute for Divorce Financial Analysts® (IDFA®), and she has been a Certified Divorce Financial Analyst® since 2006. While at IDFA, she wrote, designed, and published The IDFA Marketing Guide, and she also created seminars for CDFA professionals to present to family lawyers (approved for CLE), as well as to separated and divorcing individuals. She has represented both DMG and IDFA at industry conferences and events across North America, and she has given marketing as well as divorce financial seminars at many of those conferences.


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    CJ Kuss

    We live in a new world of information at our fingertips, and clients are much better informed about their legal rights and proceedings these days. Attorneys need to qualify their clients just as a salesman selling a car. Attorneys that do not foster cooperation do not serve their client or the profession well; an eye for eye leaves everyone one blind. Your reputation is just a click away now.

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    Tony in San Diego

    Yah, this would be a great job, except for judges, opposing counsel, and clients!

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    Sam Luther

    Your article is quite helpful; you have answered many of my questions. We always strive to become better lawyers, and this is a great post about it.


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