Remind your team that problem-solving and finding opportunities are both “contagious” – and so is forward motion. So keep moving forward during COVID-19 – stay positive, stay connected, and keep going!
By Natasha Roggi, Marketing Director
1. Embrace Technology: it is Effective and it is Working.
We are able to keep clients moving forward with virtual mediation sessions and it has been working extremely well. We are also running virtual collaboratives and have been using this time to bring all matters closer to agreements and settlements. Clients and potential clients alike enjoy seeing someone face-to-face on a Zoom call and have been very open to learning new technology. We have always been equipped to run remotely. We have a great deal of international divorce casework, and have leveraged video conferencing and technology to meet these clients where they are, and now we get to use it with everyone. Folks appreciate that we are ahead of the curve and that they don’t have to slow down the forward-progress they’ve been working on for months… full steam ahead.
2. Now is the Time to Get Your Market Share.
As soon as the pandemic hit, we created a schedule of financial tools, mental health tools, and legal tools that we could release to clients and potential clients to help them through these times. It continues to grow and evolve, and we have been pushing our video series with new content daily. Potential new clients have found us via this “In Control During COVID” content – and it’s been very well-received.
Popular topics include:
- “What Do Court Closures Mean for My Case”
- “How Is Our Firm Handling COVID & Leveraging Technology to Help Clients”
- “How to Stay Strong, Co-Parent Effectively, & Be Supportive of Children, Families, & Older Parents” (collaborate with your LMFT partners for these segments)
- “How Does Virtual Mediation Work”
- “How to Reduce Financial Anxiety and Regain Power” (with a CDFA® or other divorce financial expert partner, of course).
The list goes on.
Then take the time to get helpful COVID-related content out there – if you don’t have a huge Facebook following, remember: folks in your LinkedIn network are your potential clients, too – share everywhere. Share with your referral partners (and ask them to share), send to your newsletter subscribers, share on your website (our web developer created our COVID landing page for us in less than a day). Offer “COVID Consultations” – it will work. There are very specific, acute problems arising right now in our business segment and people need your help. We’ve developed a special engagement called the Freed Marcroft Legal Rx. It’s a flat rate, it gets folks answers they need, we take the next steps to solve a problem, and if we need to enter a full engagement, then naturally we’ll go down that road with our client.
3. Stay Positive, Stay Connected.
We are keeping our energy high, sharing helpful mindset pieces with each other (like David Neagle, meditation recordings, inspirational music, a midday yoga stretch recording, etc.), keeping our team connected with Zoom morning round-up calls, strategy meetings, and even our regular Friday night happy hour. We continue to remind everyone that problem-solving is contagious – finding opportunity is contagious – and so is forward motion. So stay positive, stay connected, and keep moving forward during COVID-19!
Natasha Roggi is the Marketing Director at Freed Marcroft, a divorce and family law firm. The focus of her work is to bring clients back to their goals, what matters most to them in life, and what makes them feel whole and complete. www.freedmarcroft.com
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