Mobile Marketing is Necessary to Match Shifting Consumer Trends

Ensure your law firm stays relevant in a world dominated by mobile devices. KPCB analyst and “Queen of the Internet” Mary Meeker recently released her 20th annual Internet Trends report containing noteworthy findings relevant to anyone hoping to successfully market their practice or services online. Specifically, the report reveals that marketing spending does not align with […]

By Diana Shepherd, CDFA®Updated: September 10, 2020

Ensure your law firm stays relevant in a world dominated by mobile devices.

KPCB analyst and “Queen of the Internet” Mary Meeker recently released her 20^th annual Internet Trends report containing noteworthy findings relevant to anyone hoping to successfully market their practice or services online. Specifically, the report reveals that marketing spending does not align with shifting consumer behavior and there is a whopping $25 billion opportunity in mobile marketing. While 24% of all media is consumed on mobile devices – such as smartphones and tablets – only 8% of advertising spending is directed towards targeting mobile users. Consider Meeker’s timely report along with these questions about the impact and importance of mobile marketing:

What does the upsurge in mobile marketing mean for traditional forms of media?
How can legal professionals capitalize on the popularity of mobile usage?
Why are many businesses and professionals slow to change their marketing techniques to match consumer trends?
What is it about smartphones as a medium that are so attractive to consumers?
Am I marketing online effectively? Is my website responsive and simple for mobile users to view and navigate?
How can I ensure my law firm stays relevant in a world dominated by mobile devices?
How can my firm’s online presence be restructured to accommodate the growing number of mobile users?

Categories: Marketing Your Practice

Published on: June 01, 2015

About the Author

Diana Shepherd, CDFA®

Diana Shepherd has over 30 years of experience as a marketing, branding, SEO, copywriting, editing, and publishing expert. As Content Director for Family Lawyer Magazine, Divorce Magazine, and Divorce Marketing Group, she oversees all corporate content development and frequently creates SEO-friendly videos, podcasts, and copy for family law and financial firms. The Co-Founder of Divorce Magazine and Divorce Marketing Group, Diana is an award-winning editor, published author, and a nationally recognized expert on divorce, remarriage, finance, and stepfamily issues. She has written hundreds of articles geared towards both family law professionals and divorcing people, and she has both performed and taught on-page SEO for 20+ years. Diana spent eight years as the Marketing Director for the Institute for Divorce Financial Analysts® (IDFA®), and she has been a Certified Divorce Financial Analyst® since 2006. While at IDFA, she wrote, designed, and published The IDFA Marketing Guide, and she also created seminars for CDFA professionals to present to family lawyers (approved for CLE), as well as to separated and divorcing individuals. She has represented both DMG and IDFA at industry conferences and events across North America, and she has given marketing as well as divorce financial seminars at many of those conferences.